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Korea Festival 2025
Korea Festival 2025 was an unprecedented success!
Sold out with over 1,350 participants who came to experience Korean culture up close.
The event included:
14 exciting K-pop dancing and singing acts that thrilled the audience.
17 diverse stalls, from authentic Korean food, through tourism and K-beauty, to merchandise, photography, random dance and other experiences.
A huge presence on social media with exposure to over 360,000 people.
A magnificent main show hosted by network anchor Yohanan Tuina, which lifted the atmosphere to new heights.
Behind the scenes: the concept, design and direction
The Korea Festival 2025 was not just another event, but an entire creation built from scratch, with a clear vision and true passion.
After the cancellation of the K-Pop World Festival by the South Korean Embassy in Israel, we went straight to the challenge.
Shelly Hillel, from the production company "Shelly Productions", approached us with the goal of putting together an alternative event, one that could only take place thanks to our platform, our capabilities, and especially the community we built around Korean culture.
We felt that a significant opportunity had come our way: to make the impossible possible, and to provide the Israeli audience with a connecting, refreshing, and exciting cultural event, an experience that could not have happened without us, completely pro bono.
For two intense months, we worked around the clock to create a festival that would make visitors feel as if they were taking a trip to the heart of Seoul itself.
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The concept - Each venue at the festival tells a different story: beauty and style, authentic street food, the vibrant K-pop atmosphere, and more.
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The design - Sol from our team led the design and production process, creating a colorful, futuristic, and inviting experience.
The visual language was based on the worlds of K-pop, but was designed specifically for the festival: unique, mesmerizing, and full of life. -
Directing the main show - The show was designed to be much more than a series of performances.
We created an orchestrated and staged experience, with a smooth transition between acts, rich multimedia integration, and live interaction with the audience.
The combination of all of these made the Korea Festival 2025 much more than a one-time event.
It has become a comprehensive cultural experience - the result of vision, investment, and collaboration with a community that continues to grow with us every step of the way.
